To Blog or Not to Blog on Your Web-site? #SocialMediaMonday
Something I have noticed more frequently with business web-sites are a blog tab. Every one seems to be jumping on the blogging wagon & I think it is always a great thing, as long as you keep your content current. Much like my advice with your Facebook page (Not only have one, but be active on it), same goes for your web-site & a blog page. This is your chance to really let YOUR voice shine for your business; whether you are running a clothing boutique or a hardware store, I think there is always some benefit to blogging & connecting with your clients.
“BUT, I HAVE NOTHING TO WRITE.”
If this is your concern, don’t let it intimidate you. Blog posts do not have to be a novel. A simple “Happy February!” with some highlights of the previous month or maybe alerting your clients to an upcoming sale, is enough to keep them happy & intrigued. Look at it this way: Are you more apt to shop at the business that keeps in-touch with you even when you’re not in the shop, or the one you never hear from, you don’t have a relationship with the employees, you just go when you go & are clueless to whats up at the establishment? Thought so.
A blog page on your businesses’ web-site could simply be some fun in-store photos 3 times a month. Or, maybe you had someone notable come to visit & want to brag about it. Has a team member recently had a baby, gotten married, graduated? Showcase them on the blog; your team will appreciate the acknowledgement & your customers will be excited for their favorite employee.
ALL THE COOL KIDS ARE IN THE KNOW….
Consider posts that let your peeps in on a sale, or something special only your readers will be in the know about; maybe a special promo word or a free gift if you mention you read the blog.
I hope these tips inspire you to start blogging, either for your business or just for fun. Blogging & writing gives me so much joy, I’m always here if you’d like to chat further about social media & what I can do to further your business! Email at firstname.lastname@example.org 🙂